1 Hotel

When the green movement began to gain momentum innovators in the hospitality sector began to take notice, including Starwood Capital Group. Taking its cue from nature, the company’s 1 Hotel was an early adopter of “responsible hosting,” integrating emerging green principles into a luxurious experience at every touchpoint. 

To reflect 1 Hotel’s positioning of “responsible luxury that feels good, looks good, and does good,” we designed each element to have minimal impact on the environment.  Using natural, reusable, and recyclable materials like wood and paper and non-toxic inks and dyes, we created a cohesive collateral campaign that aligned with the brand’s earthy ethos.

IN-HOUSE COLLATERAL | MARKETING